{"id":22585,"date":"2026-02-25T09:27:10","date_gmt":"2026-02-25T08:27:10","guid":{"rendered":"https:\/\/www.weareadd.it\/nuova-homepage\/"},"modified":"2026-03-04T09:16:35","modified_gmt":"2026-03-04T08:16:35","slug":"new-homepage","status":"publish","type":"page","link":"https:\/\/www.weareadd.it\/en\/","title":{"rendered":"New homepage"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div id=\"dna-landing-new-identity-container\"><link rel=\"preconnect\" href=\"https:\/\/db.onlinewebfonts.com\" crossorigin><link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@12\/swiper-bundle.min.css\"\/><style>#FixedHeader,#MainFooter,#MainHeader,.cursor,.entry-content>p:first-child,.iubenda-tp-btn:not(.iubenda-floatable-tb-btn)[data-tp-float][data-tp-float=bottom-left],.screen-reader-text,.swiper-navigation-icon{display:none!important;visibility:hidden!important}@font-face{font-family:\"Neue Haas Grotesk Display Pro 65 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*{font-size:20px}#dna-lni-header{height:80px}#dna-lni-logo{max-width:111px}#dna-lni-wrapper{margin-top:160px}.dna-lni-title,.dna-lni-title *{font-size:50px!important}.dna-lni-title{margin:30px 0}.dna-lni-txt{margin:30px 0 30px calc(50% + 7.5px);width:calc(50% - 7.5px);max-width:600px}.dna-lni-columns{gap:15px;margin:30px 0}.dna-lni-columns>*{width:calc(50% - 7.5px)!important}.dna-lni-gallery-nav{padding:15px 30px}.dna-lni-gallery-nav-counters,.dna-lni-gallery-nav-counters span{font-size:50px!important;line-height:60px!important}.dna-lni-gallery-nav-buttons{font-size:45px!important;line-height:60px!important}.dna-lni-gallery-nav-buttons button{font-size:45px!important;line-height:60px!important}.dna-lni-collection-list{gap:15px;padding-bottom:80px!important}.dna-lni-collection-card a{gap:15px}.dna-lni-links{gap:80px}.dna-lni-small-title{padding-top:80px;font-size:20px!important}#dna-lni-footer{padding-top:100px;padding-bottom:180px}.dna-lni-footer-info,.dna-lni-footer-policy-menu,.dna-lni-footer-social-menu{width:33.33333%}.dna-lni-row-2{margin:50px 0 100px}.dna-lni-copy{width:66.66666%}.dna-lni-credits{width:33.33333%}}@media (max-width:650px){.dna-lni-hide-mobile{display:none!important;visibility:hidden!important}}@media (hover:none) and (pointer:coarse){#dna-lni-footer{padding-bottom:20px}}@media (prefers-reduced-motion:reduce){#dna-lni-footer,#dna-lni-header,#dna-lni-wrapper{animation-delay:0!important;animation:none!important;opacity:1!important}}@media (prefers-reduced-motion:no-preference){.dna-lni-reveal{opacity:0;transform:translateY(30px);transition:opacity .8s ease-out,transform .8s ease-out;will-change:opacity,transform}.dna-lni-reveal.dna-lni-revealed{opacity:1;transform:translateY(0)}}<\/style><header id=\"dna-lni-header\"><div id=\"dna-lni-logo\"><svg role=\"img\" aria-labelledby=\"dna-lni-logo-title\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 225.01\"><title id=\"dna-lni-logo-title\">Brand name &#8211; ADD<\/title><path d=\"M47.45,0l79.31,225.01h-47.45l-17.83-50.58H0v-41.19h46.96L0,0h47.45ZM313.38,114.87c0,36.51-12.27,68.61-35.88,88.43-16.68,13.85-38.39,21.71-66.72,21.71h-84.02V0h87.8c60.11,0,98.82,48.46,98.82,114.87ZM267.12,114.87c0-44.69-19.51-75.84-58.22-75.84h-36.51v146.65h35.25c42.8,0,59.48-26.12,59.48-70.81ZM500,114.87c0,36.51-12.27,68.61-35.88,88.43-16.68,13.85-38.39,21.71-66.72,21.71h-84.02V0h87.8c60.11,0,98.82,48.46,98.82,114.87ZM453.74,114.87c0-44.69-19.51-75.84-58.22-75.84h-36.51v146.65h35.25c42.8,0,59.48-26.12,59.48-70.81Z\"\/><\/svg><\/div><nav><ul aria-label=\"Selettore lingua\" class=\"dna-lni-lang-switcher\"><li><a href=\"https:\/\/www.weareadd.it\/en\/\" hreflang=\"it\" lang=\"it\" aria-label=\"Cambia in Italiano\"><span aria-hidden=\"true\">IT<\/span><\/a><\/li><li><a href=\"https:\/\/www.weareadd.it\/en\/\" hreflang=\"en\" lang=\"en\" aria-current=\"page\" aria-label=\"English (current version)\" class=\"dna-lni-actual-lang\"><span aria-hidden=\"true\">EN<\/span><\/a><\/li><\/ul><a href=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/03\/ADD_Catalogo_2026.pdf\" class=\"dna-lni-btn dna-lni-hide-mobile\" target=\"_blank\" rel=\"noopener noreferrer\">Download the catalog<span class=\"dna-lni-sr-only\"> (PDF file, 16 MB, opens in a new tab)<\/span><\/a> <a href=\"https:\/\/www.weareadd.it\/en\/homepage\/\" class=\"dna-lni-btn\">Previous website<\/a><\/nav><\/header><main id=\"dna-lni-wrapper\"><section><h1 class=\"dna-lni-sr-only\">We are ADD: we are designers, manufacturers, thinkers, industrial craftsmen.<\/h1><p class=\"dna-lni-title\"><span class=\"dna-lni-orange-color\">A movement for real conscious design.<\/span> We took different paths. Explored new languages. Made mistakes along the way. But our belief never changed: to do better.<\/p><img decoding=\"async\" class=\"dna-lni-no-max-height\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/add-products-moodboard.webp\" alt=\"Moodboard-style composition featuring various furniture elements, seating, and design accessories from the brand.\" width=\"4000\" height=\"2250\" fetchpriority=\"high\"><p class=\"dna-lni-title\">Today, we are the second generation. The first one inspired us. The third is growing up, watching what we do. And what we want to leave behind is not a perfect machine, but a real company. A human one. Something worth being proud of.<\/p><p class=\"dna-lni-txt\">Our starting point was simple \u2014 almost na\u00efve. To design a chair that was truly sustainable. Not in words. In facts. That\u2019s how OTO was born. One To One. And with it, a new way of thinking.<br><br>This is ADD today. Dynamic. Unconventional. Direct. Conscious and brave. Concrete \u2014 yet still able to dream.<\/p><div class=\"dna-lni-columns\"><div class=\"dna-lni-gallery\"><div class=\"dna-lni-gallery-nav\"><div class=\"dna-lni-gallery-nav-counters\" aria-hidden=\"true\"><span class=\"dna-lni-gallery-nav-current-slide\">1<\/span>\/<span class=\"dna-lni-gallery-nav-total-slides\">3<\/span><\/div><div class=\"dna-lni-gallery-nav-buttons\"><button class=\"dna-lni-gallery-prev\" type=\"button\">\u2190<\/button> <button class=\"dna-lni-gallery-next\" type=\"button\">\u2192<\/button><\/div><\/div><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-1a-ambientata-sedia.webp\" alt=\"Lifestyle image of a chair.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-1b-ambientata-ufficio.webp\" alt=\"Lifestyle image of an office.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-1c-ambientata-divano.webp\" alt=\"Lifestyle image of a sofa.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><\/div><\/div><\/div><div class=\"dna-lni-gallery\"><div class=\"dna-lni-gallery-nav\"><div class=\"dna-lni-gallery-nav-counters\" aria-hidden=\"true\"><span class=\"dna-lni-gallery-nav-current-slide\">1<\/span>\/<span class=\"dna-lni-gallery-nav-total-slides\">3<\/span><\/div><div class=\"dna-lni-gallery-nav-buttons\"><button class=\"dna-lni-gallery-prev\" type=\"button\">\u2190<\/button> <button class=\"dna-lni-gallery-next\" type=\"button\">\u2192<\/button><\/div><\/div><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-2a-ambientata-bar.webp\" alt=\"Lifestyle image of a bar.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-2b-ambientata-sedia.webp\" alt=\"Lifestyle image of a chair.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-2c-ambientata-biblioteca.webp\" alt=\"Lifestyle image of a library.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><\/div><\/div><\/div><\/div><h2 class=\"dna-lni-title\">ADD is a meeting point. A laboratory where the product is only the beginning, and design culture is the real outcome. We are designers, manufacturers, thinkers, industrial craftsmen.<\/h2><div class=\"dna-lni-columns\"><div class=\"dna-lni-gallery\"><div class=\"dna-lni-gallery-nav\"><div class=\"dna-lni-gallery-nav-counters\" aria-hidden=\"true\"><span class=\"dna-lni-gallery-nav-current-slide\">1<\/span>\/<span class=\"dna-lni-gallery-nav-total-slides\">3<\/span><\/div><div class=\"dna-lni-gallery-nav-buttons\"><button class=\"dna-lni-gallery-prev\" type=\"button\">\u2190<\/button> <button class=\"dna-lni-gallery-next\" type=\"button\">\u2192<\/button><\/div><\/div><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-3a-ambientata-meeting.webp\" alt=\"Lifestyle image of a meeting room.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-3b-ambientata-divano.webp\" alt=\"Lifestyle image of a sofa.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-3c-ambientata-living.webp\" alt=\"Lifestyle image of a living area.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><\/div><\/div><\/div><div class=\"dna-lni-gallery\"><div class=\"dna-lni-gallery-nav\"><div class=\"dna-lni-gallery-nav-counters\" aria-hidden=\"true\"><span class=\"dna-lni-gallery-nav-current-slide\">1<\/span>\/<span class=\"dna-lni-gallery-nav-total-slides\">3<\/span><\/div><div class=\"dna-lni-gallery-nav-buttons\"><button class=\"dna-lni-gallery-prev\" type=\"button\">\u2190<\/button> <button class=\"dna-lni-gallery-next\" type=\"button\">\u2192<\/button><\/div><\/div><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4a-ambientata-sedia.webp\" alt=\"Lifestyle image of a chair.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4b-ambientata-hall.webp\" alt=\"Lifestyle image of a lobby.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4c-ambientata-divano.webp\" alt=\"Lifestyle image of a sofa.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><\/div><\/div><\/div><\/div><p class=\"dna-lni-txt\">We don\u2019t promise easy solutions. We offer commitment, coherence and a genuine willingness to change things. We bring together creative vision and manufacturing responsibility, without compromise.<br><br>We design and produce objects that start from a clear idea and arrive at an honest form. We don\u2019t believe in design as a purely aesthetic exercise. We see it as a political act \u2014 in the highest sense of the word: a position on the world we want to live in.<\/p><div class=\"dna-lni-columns\"><div class=\"dna-lni-gallery\"><div class=\"dna-lni-gallery-nav\"><div class=\"dna-lni-gallery-nav-counters\" aria-hidden=\"true\"><span class=\"dna-lni-gallery-nav-current-slide\">1<\/span>\/<span class=\"dna-lni-gallery-nav-total-slides\">3<\/span><\/div><div class=\"dna-lni-gallery-nav-buttons\"><button class=\"dna-lni-gallery-prev\" type=\"button\">\u2190<\/button> <button class=\"dna-lni-gallery-next\" type=\"button\">\u2192<\/button><\/div><\/div><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-5a-ambientata-poltrona.webp\" alt=\"Lifestyle image of an armchair.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-5b-ambientata-divano-da-esterno.webp\" alt=\"Lifestyle image of an outdoor sofa.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-5c-ambientata-libreria.webp\" alt=\"Lifestyle image of a bookcase.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><\/div><\/div><\/div><div class=\"dna-lni-gallery\"><div class=\"dna-lni-gallery-nav\"><div class=\"dna-lni-gallery-nav-counters\" aria-hidden=\"true\"><span class=\"dna-lni-gallery-nav-current-slide\">1<\/span>\/<span class=\"dna-lni-gallery-nav-total-slides\">3<\/span><\/div><div class=\"dna-lni-gallery-nav-buttons\"><button class=\"dna-lni-gallery-prev\" type=\"button\">\u2190<\/button> <button class=\"dna-lni-gallery-next\" type=\"button\">\u2192<\/button><\/div><\/div><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-6a-ambientata-ristorante.webp\" alt=\"Lifestyle image of a restaurant.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-6b-ambientata-divano-da-esterno.webp\" alt=\"Lifestyle image of an outdoor sofa.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-6c-ambientata-libreria.webp\" alt=\"Lifestyle image of a bookcase.\" width=\"1625\" height=\"1850\" loading=\"lazy\"><\/div><\/div><\/div><\/div><\/div><\/section><section><h2 class=\"dna-lni-sr-only\">Collections<\/h2><p class=\"dna-lni-title\">Different collections. One clear vision. From seating to lounge systems and tables, each ADD collection explores a specific way of inhabiting space \u2014 at work, at home, in hospitality or public settings. Distinct in character, consistent in approach, they combine design culture, technical expertise and responsible production into a unified, adaptable system built to last.<\/p><ul class=\"dna-lni-collection-list\"><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/oto-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/OTO-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/OTO-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>OTO<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/tenuis-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Tenuis-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Tenuis-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Tenuis<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/dominus-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Dominus-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Dominus-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Dominus<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/nobis-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Nobis-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Nobis-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Nobis<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/sapiens-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Sapiens-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Sapiens-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Sapiens<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/fabula-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Fabula-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Fabula-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Fabula<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/ibiza-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Ibiza-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Ibiza-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Ibiza<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/nara-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Nara-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Nara-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Nara<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/ala-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Ala-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Ala-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Ala<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/convivium-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Convivium_1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Convivium_2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Convivium<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/cloud-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Cloud-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Cloud-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Cloud<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/reef-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Reef-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Reef-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Reef<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/elizabeth-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Elizabeth-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Elizabeth-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Elizabeth<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/filii-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Filii-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Filii-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Filii<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/arca-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Arca_1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Arca_2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Arca<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/alchemy-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Alchemy-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Alchemy-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Alchemy<\/h3><\/a><\/li><li class=\"dna-lni-collection-card\"><a href=\"https:\/\/www.weareadd.it\/en\/collections\/meet-en\/\"><div class=\"dna-lni-collection-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Meet-1.webp\" alt=\"\" width=\"2000\" height=\"2497\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/Meet-2.webp\" alt=\"\" aria-hidden=\"true\" width=\"2000\" height=\"2497\" loading=\"lazy\"><\/div><h3>Meet<\/h3><\/a><\/li><\/ul><\/section><section><h2 class=\"dna-lni-sr-only\">The new Catalog<\/h2><p class=\"dna-lni-title\">Everything we believe in. All in one place. The full ADD catalogue brings together collections, systems and ideas shaped by responsibility, production culture and design clarity.<br>Download it. Explore it. Use it.<\/p><ul class=\"dna-lni-links\" aria-label=\"Cataloghi disponibili per il download\"><li><a href=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/03\/ADD_Catalogo_2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the catalog<span class=\"dna-lni-sr-only\"> (PDF file, 16 MB, opens in a new tab)<\/span><\/a><\/li><li><a href=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/ADD_Campionario_Tessuti_2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the fabric samples<span class=\"dna-lni-sr-only\"> (PDF file, 4 MB, opens in a new tab)<\/span><\/a><\/li><\/ul><div class=\"dna-lni-columns\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/03\/catalogo-1b.webp\" alt=\"New catalogue cover.\" width=\"1625\" height=\"1850\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/catalogo-2.webp\" alt=\"Detail of the new catalogue.\" width=\"1625\" height=\"1850\" loading=\"lazy\" class=\"dna-lni-hide-mobile\"><\/div><\/section><section><h2 class=\"dna-lni-small-title\">Sustainability<\/h2><p class=\"dna-lni-title\">We put responsibility into practice on every level. Guided by the ESG 2030 goals as our compass.<\/p><p class=\"dna-lni-txt\">We act daily with an approach that is both global and local: towards the environment around us, the natural resources we use, the territory that hosts us, and the people who work with us, live around us or choose our collections. We have become a Benefit Corporation and have started the B Corp certification process, because generating positive impact is one of our business objectives.<\/p><div class=\"dna-lni-columns\"><img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/sostenibilita-1.webp\" alt=\"Tone-on-tone image of waste on the sand.\" width=\"1625\" height=\"1850\" loading=\"lazy\"> <img decoding=\"async\" src=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/sostenibilita-2.webp\" alt=\"Tone-on-tone image of a volunteer cleaning up the sea.\" width=\"1625\" height=\"1850\" loading=\"lazy\" class=\"dna-lni-hide-mobile\"><\/div><\/section><\/main><footer id=\"dna-lni-footer\" class=\"dna-lni-orange-background dna-lni-white-txt\"><div class=\"dna-lni-row-1\"><p class=\"dna-lni-footer-info\">METALSEAT S.R.L.<br>Via 1\u00b0 Maggio 14, 35015<br>Galliera Veneta (PD) &#8211; Italy<br><br>VAT N. IT03506750284<br>REA: PD 316197<\/p><ul aria-label=\"Selettore lingua\" class=\"dna-lni-footer-lang-switcher\"><li><a href=\"https:\/\/www.weareadd.it\/en\/\" hreflang=\"it\" lang=\"it\" aria-label=\"Cambia in Italiano\"><span aria-hidden=\"true\">IT<\/span><\/a><\/li><li><a href=\"https:\/\/www.weareadd.it\/en\/\" hreflang=\"en\" lang=\"en\" aria-current=\"page\" aria-label=\"English (current version)\" class=\"dna-lni-actual-lang\"><span aria-hidden=\"true\">EN<\/span><\/a><\/li><\/ul><div class=\"dna-lni-footer-social-menu\"><p>Follow us on:<\/p><ul aria-label=\"Link ai social\"><li><a href=\"https:\/\/www.instagram.com\/weareadd.it\/\" target=\"_blank\" rel=\"noopener\">Instagram<span class=\"dna-lni-sr-only\"> (opens in a new tab)<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/artdesigndetails\/\" target=\"_blank\" rel=\"noopener\">Linkedin<span class=\"dna-lni-sr-only\"> (opens in a new tab)<\/span><\/a><\/li><\/ul><\/div><ul class=\"dna-lni-footer-policy-menu\"><li><a href=\"https:\/\/www.iubenda.com\/privacy-policy\/14938287\" target=\"_blank\" rel=\"noopener\">Privacy Policy<span class=\"dna-lni-sr-only\"> (opens in a new tab)<\/span><\/a><\/li><li><a href=\"https:\/\/www.iubenda.com\/privacy-policy\/14938287\/cookie-policy\" target=\"_blank\" rel=\"noopener\">Cookie Policy<span class=\"dna-lni-sr-only\"> (opens in a new tab)<\/span><\/a><\/li><li><a href=\"https:\/\/www.iubenda.com\/terms-and-conditions\/14938287\" target=\"_blank\" rel=\"noopener\">Termini e condizioni<span class=\"dna-lni-sr-only\"> (opens in a new tab)<\/span><\/a><\/li><\/ul><\/div><div class=\"dna-lni-row-2\"><p class=\"dna-lni-copy\">\u00a92026 Metalseat &#8211; All rights reserved<\/p><a href=\"https:\/\/www.tonicancian.it\/\" target=\"_blank\" rel=\"noopener\" class=\"dna-lni-credits\">Design by Toni Cancian<span class=\"dna-lni-sr-only\"> (opens in a new tab)<\/span><\/a><\/div><div class=\"dna-lni-row-3\" aria-hidden=\"true\"><svg focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 225.01\"><path d=\"M47.45,0l79.31,225.01h-47.45l-17.83-50.58H0v-41.19h46.96L0,0h47.45ZM313.38,114.87c0,36.51-12.27,68.61-35.88,88.43-16.68,13.85-38.39,21.71-66.72,21.71h-84.02V0h87.8c60.11,0,98.82,48.46,98.82,114.87ZM267.12,114.87c0-44.69-19.51-75.84-58.22-75.84h-36.51v146.65h35.25c42.8,0,59.48-26.12,59.48-70.81ZM500,114.87c0,36.51-12.27,68.61-35.88,88.43-16.68,13.85-38.39,21.71-66.72,21.71h-84.02V0h87.8c60.11,0,98.82,48.46,98.82,114.87ZM453.74,114.87c0-44.69-19.51-75.84-58.22-75.84h-36.51v146.65h35.25c42.8,0,59.48-26.12,59.48-70.81Z\"\/><\/svg><\/div><\/footer><script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@12\/swiper-bundle.min.js\"><\/script><script>document.addEventListener(\"DOMContentLoaded\",function(){const selectorsToRemove=['#MainHeader','#MainFooter','.screen-reader-text','.entry-content > p:first-child','.swiper-navigation-icon'];const myCustomHeader=document.getElementById('dna-lni-header');if(myCustomHeader){document.body.prepend(myCustomHeader)}const elements=document.querySelectorAll(selectorsToRemove.join(', '));elements.forEach(function(el){if(el){el.remove()}});const elementsToReveal=document.querySelectorAll('.dna-lni-title, .dna-lni-txt, .dna-lni-columns > img, .dna-lni-gallery, .dna-lni-collection-card, .dna-lni-small-title');elementsToReveal.forEach(el=>el.classList.add('dna-lni-reveal'));const revealOptions={root:null,rootMargin:'0px 0px -10% 0px',threshold:0.1};const revealObserver=new IntersectionObserver(function(entries,observer){entries.forEach(entry=>{if(entry.isIntersecting){entry.target.classList.add('dna-lni-revealed');observer.unobserve(entry.target)}})},revealOptions);elementsToReveal.forEach(el=>revealObserver.observe(el));const galleries=document.querySelectorAll('.dna-lni-gallery');galleries.forEach(function(gallery){const swiperContainer=gallery.querySelector('.swiper');const btnNext=gallery.querySelector('.dna-lni-gallery-next');const btnPrev=gallery.querySelector('.dna-lni-gallery-prev');const currentCounter=gallery.querySelector('.dna-lni-gallery-nav-current-slide');const totalCounter=gallery.querySelector('.dna-lni-gallery-nav-total-slides');const totalSlides=swiperContainer.querySelectorAll('.swiper-slide').length;if(totalCounter){totalCounter.textContent=totalSlides}const swiper=new Swiper(swiperContainer,{loop:true,speed:600,spaceBetween:0,navigation:{nextEl:btnNext,prevEl:btnPrev},on:{init:function(){if(currentCounter){currentCounter.textContent=this.realIndex+1}},slideChange:function(){if(currentCounter){currentCounter.textContent=this.realIndex+1}}}})});setTimeout(function(){const italianLinks=document.querySelectorAll('a[hreflang=\"it\"]');italianLinks.forEach(link=>{link.setAttribute('href','https:\/\/www.weareadd.it\/');link.addEventListener('click',function(e){e.preventDefault();e.stopImmediatePropagation();window.location.href='https:\/\/www.weareadd.it\/'})})},500)});<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand name &#8211; ADD IT EN Download the catalog (PDF file, 16 MB, opens in a new tab) Previous website [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22574,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22585","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>We are ADD: designers, manufacturers, thinkers, industrial craftsmen.<\/title>\n<meta name=\"description\" content=\"One clear vision. From seating to lounge systems and tables, each ADD collection explores a specific way of inhabiting space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weareadd.it\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We are ADD: designers, manufacturers, thinkers, industrial craftsmen.\" \/>\n<meta property=\"og:description\" content=\"One clear vision. 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