{"id":4706,"date":"2025-05-19T17:56:04","date_gmt":"2025-05-19T15:56:04","guid":{"rendered":"https:\/\/www.weareadd.it\/homepage\/"},"modified":"2026-05-13T16:33:34","modified_gmt":"2026-05-13T14:33:34","slug":"homepage","status":"publish","type":"page","link":"https:\/\/www.weareadd.it\/en\/","title":{"rendered":"Homepage"},"content":{"rendered":"\n
<\/div>\n\n\n\n
\n
<\/div>
<\/div>
<\/div><\/div>\n\n\n\n
\n
WE ARE
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
\r\n \r\n
\r\n
\r\n
<\/div>\r\n
\r\n
<\/div><\/div>\r\n
<\/div><\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
\"\"<\/span>
\n
\n
ADD
SUSTAINABILITY<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

Yeah, we know, every company says they \u201ccare about the planet\u201d.<\/p>\n\n\n\n

When ADD was born, we figured \u201cwhat if we actually did?\u201d<\/p>\n\n\n\n

So now you can visit our page and find out how hard we are working on it.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\nFocus on<\/a><\/span>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
\r\n \r\n
\r\n
<\/div>\r\n <\/div>\r\n
\r\n

SAPIENS
\ndesigner Boris Berlin<\/p>\n<\/div><\/div>\r\n

CHAIRS<\/p>\n<\/div><\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\n\n\n\n

\n
<\/div>\n\n\n
\r\n \r\n
\r\n
<\/div>\r\n <\/div>\r\n
\r\n

DOMINUS
\ndesigner Pierantonio Prevedello<\/p>\n<\/div><\/div>\r\n

LOUNGE<\/p>\n<\/div><\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\r\n \r\n
\r\n
<\/div>\r\n <\/div>\r\n
\r\n

NOBIS
\ndesigner Studio Dorigo<\/p>\n<\/div><\/div>\r\n

CHAIRS<\/p>\n<\/div><\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\n\n\n\n

\r\n \r\n
\r\n
<\/div>\r\n <\/div>\r\n
\r\n

FABULA
\ndesigner Radice Orlandini<\/p>\n<\/div><\/div>\r\n

STOOLS<\/p>\n<\/div><\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\nAll products<\/a><\/span>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n
\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n <\/div>\r\n <\/div>\r\n \n\n\n
<\/div>\n\n\n\n
MATERIALS<\/div>\n\n\n\n
MATERIALS<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n

You’re probably thinking this page will be heavy and wearisome. Well, you’re wrong.<\/p>\n\n\n\n

Materials are the soul of our work, ADD exists thanks to them. Do you understand their importance?<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Download HERE materials section.<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
Download HERE new ADD catalogue<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n

(Why_ADD) <\/code>Our name is ADD because we don’t like people who settle.
Do you settle?<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n

If your answer is “no, I don’t” click below.<\/p>\n\n\n\n

We have a few things to tell you.<\/p>\n<\/div>\n\n\n\n

\n

Quick Links:<\/strong><\/p>\n\n\n\n

\n\n\n\n

Why ADD<\/a><\/p>\n\n\n\n

\n\n\n\n

Contact Us<\/a><\/p>\n\n\n\n

\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

WE ARE<\/p>\n","protected":false},"author":1,"featured_media":22468,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4706","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"Homepage - ADD<\/title>\n<meta name=\"description\" content=\"ADD is a meeting point. A laboratory where the product is only the beginning, and design culture is the real outcome.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weareadd.it\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homepage - ADD\" \/>\n<meta property=\"og:description\" content=\"ADD is a meeting point. A laboratory where the product is only the beginning, and design culture is the real outcome.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.weareadd.it\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"ADD\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T14:33:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4a-ambientata-sedia.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1625\" \/>\n\t<meta property=\"og:image:height\" content=\"1850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/\",\"url\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/\",\"name\":\"Homepage - ADD\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.weareadd.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/gallery-4a-ambientata-sedia.webp\",\"datePublished\":\"2025-05-19T15:56:04+00:00\",\"dateModified\":\"2026-05-13T14:33:34+00:00\",\"description\":\"ADD is a meeting point. A laboratory where the product is only the beginning, and design culture is the real outcome.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.weareadd.it\\\/en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.weareadd.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/gallery-4a-ambientata-sedia.webp\",\"contentUrl\":\"https:\\\/\\\/www.weareadd.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/gallery-4a-ambientata-sedia.webp\",\"width\":1625,\"height\":1850},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Homepage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/\",\"name\":\"ADD\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#organization\"},\"alternateName\":\"ADD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#organization\",\"name\":\"ADD\",\"url\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.weareadd.it\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/add-1.png\",\"contentUrl\":\"https:\\\/\\\/www.weareadd.it\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/add-1.png\",\"width\":696,\"height\":696,\"caption\":\"ADD\"},\"image\":{\"@id\":\"https:\\\/\\\/www.weareadd.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/weareadd.it\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/weareadd\"]}]}<\/script>","yoast_head_json":{"title":"Homepage - ADD","description":"ADD is a meeting point. A laboratory where the product is only the beginning, and design culture is the real outcome.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.weareadd.it\/en\/","og_locale":"en_US","og_type":"article","og_title":"Homepage - ADD","og_description":"ADD is a meeting point. A laboratory where the product is only the beginning, and design culture is the real outcome.","og_url":"https:\/\/www.weareadd.it\/en\/","og_site_name":"ADD","article_modified_time":"2026-05-13T14:33:34+00:00","og_image":[{"width":1625,"height":1850,"url":"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4a-ambientata-sedia.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.weareadd.it\/en\/","url":"https:\/\/www.weareadd.it\/en\/","name":"Homepage - ADD","isPartOf":{"@id":"https:\/\/www.weareadd.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.weareadd.it\/en\/#primaryimage"},"image":{"@id":"https:\/\/www.weareadd.it\/en\/#primaryimage"},"thumbnailUrl":"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4a-ambientata-sedia.webp","datePublished":"2025-05-19T15:56:04+00:00","dateModified":"2026-05-13T14:33:34+00:00","description":"ADD is a meeting point. A laboratory where the product is only the beginning, and design culture is the real outcome.","breadcrumb":{"@id":"https:\/\/www.weareadd.it\/en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.weareadd.it\/en\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.weareadd.it\/en\/#primaryimage","url":"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4a-ambientata-sedia.webp","contentUrl":"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/02\/gallery-4a-ambientata-sedia.webp","width":1625,"height":1850},{"@type":"BreadcrumbList","@id":"https:\/\/www.weareadd.it\/en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.weareadd.it\/en\/"},{"@type":"ListItem","position":2,"name":"Homepage"}]},{"@type":"WebSite","@id":"https:\/\/www.weareadd.it\/en\/#website","url":"https:\/\/www.weareadd.it\/en\/","name":"ADD","description":"","publisher":{"@id":"https:\/\/www.weareadd.it\/en\/#organization"},"alternateName":"ADD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.weareadd.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.weareadd.it\/en\/#organization","name":"ADD","url":"https:\/\/www.weareadd.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.weareadd.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/05\/add-1.png","contentUrl":"https:\/\/www.weareadd.it\/wp-content\/uploads\/2026\/05\/add-1.png","width":696,"height":696,"caption":"ADD"},"image":{"@id":"https:\/\/www.weareadd.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/weareadd.it\/","https:\/\/it.linkedin.com\/company\/weareadd"]}]}},"_links":{"self":[{"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/pages\/4706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/comments?post=4706"}],"version-history":[{"count":3,"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/pages\/4706\/revisions"}],"predecessor-version":[{"id":19918,"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/pages\/4706\/revisions\/19918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/media\/22468"}],"wp:attachment":[{"href":"https:\/\/www.weareadd.it\/en\/wp-json\/wp\/v2\/media?parent=4706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}