ADD: A movement for
real conscious design
Collections
Different collections. One clear vision. From seating to lounge systems and tables, each ADD collection explores a specific way of inhabiting space — at work, at home, in hospitality or public settings.
Company
We took different paths. Explored new languages. Made mistakes along the way. But our belief never changed: to do better. Today, we are the second generation. The first one inspired us. The third is growing up, watching what we do. And what we want to leave behind is not a perfect machine, but a real company. A human one. Something worth being proud of.
Discover the CompanySustainability
We put responsibility into practice on every level. Guided by the ESG 2030 goals as our compass. We act daily with an approach that is both global and local: towards the environment around us, the natural resources we use, the territory that hosts us, and the people who work with us, live around us or choose our collections. We have become a Benefit Corporation and have started the B Corp certification process, because generating positive impact is one of our business objectives.
Discover our commitment
Catalog
Everything we believe in. All in one place. The full ADD catalogue brings together collections, systems and ideas shaped by responsibility, production culture and design clarity. Download it. Explore it. Use it.