Why aDD
This story begins a long time ago, in the far-flung galaxy of the Province of Treviso, an important productive district in the Veneto region and home to highly skilled artisans.
It was here, rooted in centuries-old traditions, that it all began.
Founded by an artisan family with long-standing experience in the contract sector, the company launched with a clear intent: to upend everything. A youthful take on the industry and a drive to rewrite the rules of the game, an explosive combo that, in every sense, blew up.
But now, enough about the past.
about the present
Why ADD?
Imitations bore us. Out there, it feels like a competition to see who can look the most alike, in a constant race to be the same. We’re not interested in that. We admire those who stand out, who live in pursuit of their own freedom, who aren’t afraid to express an idea or fight for a just cause.
We are ADD because we never settle.
Because we add the extraordinary to the ordinary.
Because we add identity to uniformity. Because we are unapologetic dreamers with our feet firmly on the ground.
Because we love what we do, and we always want to do it better.
To recap
- less mediocrity
- less settling
- less discrimination
- less worries
- less plastic
- less exclusions
- less dorkiness
- less greenwashing
- less hassle
- less compromise
- less boredom
- less waste
- less “timeless elegance”
- less overthinking
- less fake storytelling
- less social anxiety
- less pollution
- less empty slogan
- less copying
- less sameness
- less rented personality
- less AI-generated copy
- less cheat
- less worship trends
- less fear of the future
…is more
(Contact)
Do you need more information?
Contact us now at 049.944.0489 or write to us HERE if you need immediate support.
